It’s more and more frequent the need to automate the creation of master data on the CRM using Lead Generations platforms.

Often, our customers ask to connect Facebook – one of the most used solutions to do this – with their CRM Vtiger Open source.

So, we have structured the automatic creation of Leads or Contacts on Vtiger when external users fill in Facebook Leads Ads insertion pages.

Using a Customer Relationship Management (CRM) system has been proved as a winning solution in customer management, where customer is placed at the centre. Although the underlying philosophy is to have all the information and all the interactions with the customer in one system, we often collide with the reality of software that perform better on some process than others. 

A very important announcement for companies that want to run online marketing campaigns using the contacts in their CRM: with a simple integration between Vtiger and MailUp, they can now create online marketing campaigns using the contacts stored in the CRM.

If you manage Leads for a company, public or private organization, and want to increase your available contacts, rely on our Facebook integration with Vtiger CRM. By working in synergy with marketing, we can integrate your Facebook Ads campaigns through Zapier and gather opportunities from the ads created on the social network. In just a few steps, and with a significantly improved experience, you will have useful information for your activities directly within the CRM. e-Soft knows how to do practical and automated social media marketing.